William Ruh is CEO for GE Digital as well as Sr. VP and Chief Digital Officer for GE. He is responsible for global IT as well as creating GE’s Digital Thread, a system for streamlining design, manufacturing and support processes. Mr. Ruh joined GE to establish its Industrial Internet strategy and to lead the convergence of the physical and digital worlds within GE globally. In this role, he focused on building advanced software and analytics capabilities, as well as driving the global strategy, operations and portfolio of software services across GE’s businesses. He led the charge to develop the first cloud based platform for the industrial world. He also played an instrumental role in establishing the Industrial Internet Consortium for setting standards, best practices and processes for the Industrial Internet.